Hello, I am Linton Small, a creative, experience, and product design leader with twenty years of experience leading multi-disciplinary teams in turning ambiguous business problems into products, experiences, and brands for Fortune 500 and regulated organizations.
Good design doesn't only solve the problem in front of you, it makes the next one easier.
– Linton Small
About
I work across brand, product design, and UX strategy leading multidisciplinary teams to solve customer experience problems, while building the accelerators that help them move faster and work smarter; from streamlining processes and reducing friction, to creating reusable frameworks, design systems and AI-powered tools that enable people to do their best work.
In Development
Human/AI Collaboration Accountability Framework. An Independent design initiative exploring visual systems that make human and AI collaboration more transparent across complex, multi-step workflows. The framework surfaces decision ownership, agent handoffs, human oversight, and traceability to help organizations build trustworthy AI-powered experiences that satisfy emerging governance and compliance requirements.
Key Metrics
I measure my impact by the scale of the teams I lead, the complexity of what we solve, and the business outcomes we create.
$140M+
In new and expanded engagement revenue influenced for Fortune 500 clients, at a 65% pitch win rate
40+
Practitioners in the design studio I led. We doubled in three years, held at 90% annual retention, with 15 promotions into senior and manager roles
97%
40%
On-time delivery, sustained across two to four concurrent engagements staffed five to ten people deep
Faster concept-to-prototype, with 30% less downstream rework, through AI-assisted workflows, reusable templates, and playbooks
70%
Component reuse across 10 product teams, cutting design-to-development handoff time by 40%
My Work
Please note that a significant portion of my work is protected by NDA. As a result, I’m only able to share publicly released work and selected concepts that do not disclose confidential information. I’d be happy to discuss the process, challenges, solutions, impact, and team leadership behind the examples below in an interview.
My Capabilities
Twenty years of craft, a decade of leading the people who make it, and a working practice in how humans and AI build together.
Craft
Leadership
Domain & Emerging
